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The Chiropractic Health Coevals

'Wellness' is a regular term within the chiropractic lexicon. It's commonly used by present day chiropractor in naming clinics, advertising services and the concept of various chiropractic web sites, many of which are templates for chiropractors to plug-in their pedigree information.

So, what exactly is wellness?

Wikipedia defines wellness to be generally used to imply a proper stability from the mind, physique and spirit that results in a general sense of well-being, and has been used in the context of alternative treatment since Halbert L. Dunn, M.D. started while using phrase 'high level wellness' within the 1950s. The modern concept of wellness (becoming popular in the seventies) is really a look at health emphasizing the state of the entire becoming and it is ongoing development, and the constant, conscious quest for living lifestyle to the fullest potential. Option approaches to wellness in many cases are denoted through two various phrases - well being & wellness and wellness programs. Whether these techniques actually improve health is controversial and is an unsettled subject.

D.D. Palmer, the founding father of chiropractic, believed that spinal misalignments ('vertebral subluxations') were the cause of most health issues, ailments and diseases that were corrected by adjusting misaligned spinal bones to ease disturbances of nerve supplies to tissues and organs to permit 'Innate Intelligence' (inborn within the body) to do something by way of the central nervous system to heal disease in the human body. Early chiropractic included palpation, a heat-sensing device ('neurocalometer') and x-rays to assist diagnose subluxations. Today, palpation and x-rays are still utilized. Numerous chiropractors, primarily in spinal screenings, also use computerized testing devices incorporating Thermography and surface EMG to generate reports that purportedly show the locations of subluxations. The allied health sciences, and many chiropractors, contend Palmer's vertebral subluxation theory is not supported by scientific and clinical evidence.

Whose wellness is it? Could it be the patient's well being or the chiropractor's wealth that is the goal of the therapy?

Many chiropractors use practice building consultants for assistance with practice improvement and growth. Doctors find consultants browsing line, proclaiming to achieve the answers for practice success. These consultants include those who purport to become specialist in multi-disciplinary practices, marketing whizzes, rehab specialists, as well as those gurus promoting "wellness practices." You can simply Google the term "chiropractic wellness" to observe the pervasiveness of the phenomenon.

On 10/9/09, a Department of Justice, Northern District of Georgia, pr release announced the care fraud indictment of Chiropractors Andrew Sokol and Julie Weisberg (owner - operators of "WellnessOne" clinics in Marietta, Buckhead, Duluth, Vinings, along with other Atlanta locations) for allegedly billing insurers over $11 million in fraudulent solutions.

Guess which wellness guru these doctors used

- Wellness Guru 1 (WG1) Reports that subluxations aren't structural (spinal misalignments) but neurologically based. Coaches' chiropractor Atlanta on utilizing a subluxation based wellness practice model to arouse the innate and build high volume wellness based practices. Provides the 'Million Dollar Report-of-Findings' course, which instructs on; Scripting for shifting back pain patients to wellness patients; Getting yearly commitments for care; Motivating new patients to select lifetime care. Declares the most effective advertising tool in the world - Community Lectures & Wellness Screenings with the Insight Subluxation Station that allegedly results in new patients making appointments to have a central nervous system look for unhealthy neurological patterns.

- Midwest Clinic applying WG1 protocols claims 525-770 patient visits each week; and also over 90% of new patients come for care of unhealthy neurological patterns.

- Wellness Guru 2 (WG2) Reports to achieve the tools to produce a system of wellness from the inside out, a total revolution in mind and body wellness, combining the latest scientific technology most abundant in advanced measurement and motivational program ever developed. Offers a nothing you've seen prior achieved multi-dimensional (physical, bio-chemical and psychological) assessment of the positive and negative stresses in everyday life.

- Southeast & Midwest Clinics applying WG2 protocols proposes to be considered a modern boutique offering spinal adjustments, personal wellness programs, surface EMG and thermal scans to monitor the central nervous system, computer postural assessments of spinal stress, custom orthotics, and pillows. On-line certificates for $175.00 off price of a well being screening (consultation, x-rays and surface EMG/thermal scan) and aqua massage, reportedly worth $250.00.

- Wellness Guru 3 (WG3) Reports the simplest, most cost effective means to fix transform a chiropractor's identity from the (back) specialist to a wellness doctor, along with a practice's identity from one patients go to for relief into a wellness center they're going to for a lifetime.

- Southeast Clinic applying WG3 protocols alleges better well being by teaching and practicing the true principles of chiropractic wellness care; the best quality of care through contemporary chiropractic equipment and technology, including bio-impedance analysis, neuro and orthopedic exam and total well being scan.