Usuario:BritHickey1955
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última version al 22:16 20 feb 2012
Reaching distressed homeowners to help them with a short sale requires a balanced approach of marketing. You might only pique their interest with a great sales letter. They might find some information helpful on your website and still not reach out to you. When your postcard lands in their mailbox they might take time to find out more or it could end up in the trash can.
To help push those prospects over the edge, especially when you haven't been able to get them on the phone, consider reaching them on them on the largest of social networks. With 100's of millions of people involved daily on Twitter and Facebook you have a wealth of potential to reach new customers WHEN you put the right marketing systems into action.
Many real estate professionals and business owners are doing very little to reach their customers through social networking. Even with users spending hours a day on these platforms few people have defined a strategy that will allow new customers to reach to them for help on a daily basis. To help you reach new distressed sellers quickly I invite you to consider the following:
Interest Piquing Updates - Reaching people doesn't happen by accident. Both Facebook and Twitter want to see you participate with engaging and interesting information. Write out a series of updates that you can use on both platforms. Share items that range from how to start a hardship letter to preparing documentation for the hardship packet. For Twitter consider writing your updates focused on a particular hashtag (#).
Establish a Professional Presence - On Facebook put up a business fan page focused on the challenges of short sales. Invest some money having custom graphics created for a marketing landing tab and fill out key items such as your info tab. Don't forget to gather testimonials for your reviews tab to establish validity. With your presence on Twitter you can also customize your background and fill out key profile information to help users see the value that you offer.
Attract Prospects - Interest piquing updates and a professional presence are great, but NOT if you don't have anyone to share the information with. With your profile on Twitter consider using tools like Social Oomph or Hootsuite to help find people in your target market. With Facebook consider launching a targeted Facebook Ad campaign to find people in your local market. While you can't just put in "short sale prospect" you can define key demographics that will allow you to reach people in your target market.Reaching new short sale prospects through social networking will allow new prospects to find you daily. When you can share interest piquing information with a professional presence distressed sellers will be tracking you down to list their home.
Start putting your together today starting with 5 FREE short sale letters. 任意売却 抵当権
